Is there a difference between shelf-ready packaging and retail-ready packaging?
Retail ready packaging refers to packaging that can be easily transformed from a shipping container to a shelf or floor display. This solution has been developed to drive down supply chain costs and meet the needs and expectations of various retail formats.
Is there a difference between shelf-ready packaging and retail-ready packaging?
We prefer the term Retail-Ready because it better encompasses the whole supply chain. It also better describes a key form of RRP: the merchandising unit that sits right on the retail store floor on its own base, often at the aisle end.
Key Drivers for RRP:
Improved Store Efficiency
- Labor – stores are regularly short of planned employees > 6%
- Employee turnover is high in the retail sector
- Overtime hours due to labor intensive activities hurt margins
- Out of stock merchandise results in lost sales and unhappy customers
- Less double handling of product
Improved Marketing Strategy for the Retailer and CPG
- Consumers demand convenience, choice, and availability
- RRP is a solution to improve on shelf availability of products
- Successful RRP solutions increase brand visibility as well as product identification and shoppability
- Successful RRP solutions add structure to the shelf, thus making it easier for shoppers to navigate the store
What does a good RRP look like?
- Identify – clear recognition of brand, product type & variant on case for store staff
- Open – reduced time, clean / no tear for best finish & reduced need for cutter
- Replenish – single ‘one touch’ movement onto shelf faster than decanting each unit
- Shop – at-a-glance recognition of category & unimpeded access to shop product
- Dispose – straightforward to dismantle, separate & recycle or return
Your key questions Moore Packaging can answer:
- How can RRP benefit my business and my customers?
- What are the costs involved in implementing RRP?
- What are the key features of successful retail-ready packaging?
- What new technologies are impacting the development of RRP?
- Where are the big market opportunities in the retail-ready packaging space?
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