Monthly Archives: July 2012

What is Retail-Ready Packaging?

Is there a difference between shelf-ready packaging and retail-ready packaging?

Retail ready packaging refers to packaging that can be easily transformed from a shipping container to a shelf or floor display. This solution has been developed to drive down supply chain costs and meet the needs and expectations of various retail formats.

Is there a difference between shelf-ready packaging and retail-ready packaging?

We prefer the term Retail-Ready because it better encompasses the whole supply chain. It also better describes a key form of RRP: the merchandising unit that sits right on the retail store floor on its own base, often at the aisle end.

Key Drivers for RRP:

 Improved Store Efficiency

  •  Labor – stores are regularly short of planned employees > 6%
  •  Employee turnover is high in the retail sector
  •  Overtime hours due to labor intensive activities hurt margins
  •  Out of stock merchandise results in lost sales and unhappy customers
  •  Less double handling of product

Improved Marketing Strategy for the Retailer and CPG

  •  Consumers demand convenience, choice, and availability
  •  RRP is a solution to improve on shelf availability of products
  •  Successful RRP solutions increase brand visibility as well as product identification and  shoppability
  •  Successful RRP solutions add structure to the shelf, thus making it easier for shoppers  to navigate the store

What does a good RRP look like?

  • Identify – clear recognition of brand, product type & variant on case for store staff
  • Open – reduced time, clean / no tear for best finish & reduced need for cutter
  • Replenish – single ‘one touch’ movement onto shelf faster than decanting each unit
  • Shop – at-a-glance recognition of category & unimpeded access to shop product
  • Dispose – straightforward to dismantle, separate & recycle or return

Your key questions Moore Packaging can answer:

  • How can RRP benefit my business and my customers?
  • What are the costs involved in implementing RRP?
  • What are the key features of successful retail-ready packaging?
  • What new technologies are impacting the development of RRP?
  • Where are the big market opportunities in the retail-ready packaging space?
Stay connected following Moore Packaging on twitter @MooreDisplays
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What about that color?

Color can be your best chance to relay your message in advertising and a critical decision in the design of Point of Purchase displays!

There are many factors to consider when selecting colors to communicate your product’s message. First you must consider the established colors of the brand and the colors to include in the over all design that communicate the tone that reflects your product. Secondly, what are the colors that create or result in the desired reactions in your audience both emotionally and physically? Your goal is to capture the attention of your audience, exhibit the product while communicating its message and differentiating it. Given that today we live in a global society we must also understand that colors are perceived differently in different cultures around the world.

Once you have established your product’s message and identified your target market you move to understanding how that target reacts to particular colors. Colors have a psychological as well as a physical impact and therefore it is important to match the correct color with the image and tone of your product and message. Let’s take a quick look at a few colors and their attributes.

RED

Red is a vibrant and extremely powerful color often associated with high energy, war, passion, desire, danger and love. It is reported to actually create a physical reaction by increasing heart rate and respiration. It is an extremely popular and lucky color in the Chinese culture. Products you may see this color used in are energy drinks, fast acting over the counter drugs or cleaners.

PINK

Just a shade lighter than red yet pink creates a much calmer and sweeter reaction in your audience. Pink is perceived as soft, peaceful and sweet often associated with femininity. A perfect choice for products such as candy, desserts and ice cream or relaxing body creams.

GREEN

This is the easiest color for the eye to assimilate therefore perceived as very relaxing and calming, often associated with nature and freshness. Different shades of green cause different reactions such as the darker green is usually associated with financial products while bright greens like lime are often reflecting fresh and tangy products.  Green has really grown in the Sustainability and Environmental movement and is commonly seen perceived by consumers as ecologically sound and all natural. Products such as household detergents and products depicting fresh use this color scheme often.

BLUE

Blue is the world’s most popular color with universal association especially enjoys widespread appeal by men. It is thought to provoke impulsive and passionate responses while associated with clear thought and precision. Products often utilizing this color are computers, electronics, hi tech appliances and luxury grooming products.

YELLOW

Energizing and vibrant, yellow is an energetic and fun color that promotes a feeling of well being while boosting mental activity. It is a high impact color that sharpens one’s attention and is used in products that reflect an energetic, stimulus tone such as energy drinks, sports equipment and vitamins.

Fast Facts to consider in designing POP Displays

  • Balance
  • Size of Objects
  • Color
  • Focal Point
  • Lighting
  • Simplicity
  • Flow of traffic
Another great link for more info about color!

www.ezinearticles.com/?Using-Colour-inAdvertising-Is-a-Science

5 Ways Colors Can Influence Shoppers

Stay connected following Moore Packaging on twitter @Moore_Packaging

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